¶ … Subway successful?
Subway is a relatively low-cost restaurant that provides a consistent product across its wide range of franchises. It has a franchise-only system, further adding to the homogeneity of its product regardless of where the customer is dining.
It offered many low-calorie, low-fat, and vegetarian items long before such items were fashionable, adding to its credibility in this area.
Since virtually everyone eats sandwiches and salads, the franchise has a wide appeal.
Sandwiches are made-to-order in front of the customer, further adding to its credibility of health and freshness.
Although it offers a standardized menu, it has been flexible enough to adapt it to the needs of international organizations. In 2011, Subway could boast that it had expanded into 98 countries with "one store for every 200,000 people in the world" (Smith, 2011, p.1).
Subway opened in many non-traditional outlets such as Wal-Mart, capitalizing upon the lack of competition and the desire of customers to secure a quick snack while shopping. It had over 1,600 Walmart locations in 2011 (Smith, 2011, p.1). Other popular nontraditional outlets include venues in "hospitals, colleges, sports arenas, and airports" (Wong 2014). Unlike some other fast food outlets, Subways can be operational in spaces as small...
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